Imagine Brings American Icon: A Mustang Immersive Experience to Life

Imagine brings American Icon: A Mustang Immersive Experience to life, blending storytelling, design, retail, and operations to celebrate 60 years of Ford Mustang.

When Ford partnered with its global brand experience agency Imagination to celebrate Mustang’s 60th anniversary, they envisioned an immersive ticketed experience that would embody the freedom, innovation, and individuality that define this American icon. Imagine collaborated to transform that creative vision into a full-scale reality to deliver American Icon: A Mustang Immersive Experience, celebrating 60 years of one of the world’s most legendary vehicles.

Led by Imagine’s Studio, Retail, and Operations teams, the experience blends immersive storytelling, media-driven environments, and custom retail to honor the Mustang’s legacy of innovation, freedom, and individuality. From concept through execution, Imagine brought the brand’s cultural impact to life in a way that connects emotionally with audiences.

Read the full feature on Blooloop to explore how the experience came together.