IAAPA Expo 2025 Recap: Key Experiential Design Takeaways from Imagine’s Shawn McCoy

Imagine's Shawn McCoy presenting at IAAPA Expo 2025 on current Trends, Techniques and Technologies that are shaping the industry.

IAAPA Expo 2025 brought together global leaders, creators, and innovators to explore what’s next for the attractions and experiential design industries. From emerging technologies to evolving guest expectations, this year’s show underscored a growing demand for immersive, story-driven experiences that connect emotionally with audiences.

In Blooloop’s official IAAPA Expo 2025 recap, Imagine’s Shawn McCoy, Senior Vice President of Business Development & Creative Strategy, shared insights on how personalization, adaptability, and intentional storytelling are shaping the future of immersive environments. Shawn’s perspective highlights how thoughtful design choices — paired with strategic creativity — can transform attractions into meaningful, memorable experiences.

Read the full IAAPA Expo 2025 recap on Blooloop to explore the trends and conversations defining the next chapter of experiential design.