Industry Veteran, Shawn McCoy, Joins Imagine as Senior Vice President

Imagine Exhibitions, a global leader in traveling exhibitions and attractions, is excited to announce the appointment of Shawn McCoy as Senior Vice President of Business Development and Creative Strategy. With over 25 years of experience in strategic planning, concept development, and business growth within the experiential planning and design industry, McCoy will serve as a valuable addition to the company’s executive team.

Shawn McCoy will serve as Imagine's Senior Vice President of Business Development and Creative Strategy.

“I first met Shawn at a trade show over 15 years ago, I immediately liked his passion and integrity and we instantly connected” said Tom Zaller, President and CEO of Imagine Exhibitions. “Over the years I have followed Shawn’s incredible growth as a respected leader in the entertainment field and I am very excited to welcome Shawn as a senior member of Imagine as we continue to grow as a team.”

During his tenure at JRA, a renowned experiential planning and design firm, Shawn played a pivotal role in the company’s leadership, growth, and creative development. With a career spanning across theme parks, attractions, brand experiences and cultural destinations, McCoy has collaborated with a wide range of clients including NBC, Universal Studios, Warner Bros., Lionsgate, Sony, Crayola, Hasbro, National Comedy Center, Science Centre Singapore and Space Center Houston.

In 2020, Shawn McCoy was named among the distinguished Blooloop 50 Museum Influencer List, which celebrates individuals who have made significant contributions to the museum community through their creativity and dedication to driving change.

Shawn expressed his enthusiasm for the opportunity to continue shaping the future of immersive design, stating, "I am thrilled to be joining Imagine Exhibitions and embark on this exciting journey. Their commitment to innovation, creativity, and delivering transformative experiences aligns perfectly with my own passion and values. I look forward to collaborating with the talented team at Imagine and working together to create groundbreaking, unforgettable guest experiences for audiences around the world."

Shawn McCoy holds undergraduate degrees in Marketing and Finance from the University of Cincinnati and a Master of Business Administration from Xavier University.