Creating a Travel Experience That Keeps People Coming Back: Insights from Imagine

At Imagine, our aim is clear: we design immersive journeys that endure—and that’s the essence of a travel experience that keeps people coming back.

Tom Zaller, CEO of Imagine

In a feature with Authority Magazine, our CEO Tom Zaller shared how we harness narrative, design precision, and cultural insight to go beyond conventional exhibitions—creating travel experiences that resonate and invite return visits. A visit becomes a memory, and a memory becomes a repeat connection.

Anchored by experiences like Jurassic World: The Exhibition, Downton Abbey, and Harry Potter: The Exhibition, Tom Zaller explains how our storytelling-first approach elevates each project into an emotional, enriching journey. Whether through touring exhibitions or custom cultural spaces, we blend creative vision and operational expertise to design environments that inspire and endure.

Read the full feature here.