General Manager
Las Vegas, In Office
We are seeking a highly hands-on, results-driven operator to lead sales and marketing across a portfolio of two immersive exhibitions and one bar/nightlife venues in Las Vegas. This is not a traditional “manager” role. We are looking for a doer—someone who can personally build, execute, optimize, and scale marketing and revenue strategies that drive ticket sales, increase per-cap spend, and maximize profitability across all venues. You will own the full funnel—from strategy to execution to performance tracking—with a clear mandate: increase revenue and profit through smarter, more effective marketing. This role will support our President & CEO, Vice President, Marketing & Communications with dotted line reporting to Director of Branded Content and Strategic Partnerships.
Responsabilités:
Accountability
Own and drive ticket sales and venue revenue performance across all properties
Identify and execute opportunities to increase attendance, conversion rates, and per-cap spend
Continuously optimize pricing, packaging, and promotional strategies
Marketing Strategy & Execution (Paid + Organic)
Develop and implement integrated marketing plans across:
Paid media (Meta, Google, programmatic, etc.)
Organic/social channels
Email and CRM
Partnerships and local activations
Personally build, launch, and optimize campaigns—this is a hands-on role
Test aggressively and iterate quickly to improve performance
Performance Analytics & Optimization
Analyze all existing marketing efforts in detail: what’s working, what’s not, & where money is being wasted
Build and maintain clear reporting dashboards: CAC (cost per ticket sold), ROAS, conversion rates, & channel performance
Use data to make fast, decisive optimizations
Tactical Execution
Own day-to-day execution of campaigns, including: ad creative direction, targeting strategy, budget allocation, & A/B testing
Work closely with creative teams (or directly produce assets) to ensure: high-performing ads, & strong conversion messaging
Partnerships & Distribution
Develop and manage relationships with: hotel concierges, tourism partners, ticketing platforms, & local businesses
Identify and execute new distribution channels to drive ticket sales
Location & Expansion Development
Identify and evaluate new venue opportunities on the Las Vegas Strip
Build relationships with landlords, operators, and partners
Support negotiations and site selection for future growth
Compétences requises :
Bachelor's degree
5–10+ years in marketing, growth, or revenue roles
Experience driving ticketed experiences, hospitality, or entertainment venues strongly preferred
Proven success managing paid media campaigns directly
Experience optimizing conversion funnels and customer acquisition cost
Strong attention to detail and exceptional organizational skills
Operator mindset — you execute, not just direct
Highly analytical and data-driven
Relentless focus on revenue and ROI
Comfortable working in a fast-paced, entrepreneurial environment
Strong bias toward action and accountability
Excellent written and verbal communication abilities
Autres compétences/aptitudes privilégiées :
Preferred Qualifications
Experience with themed entertainment or attraction industry contracts
Knowledge of intellectual property licensing and entertainment law
Familiarity with construction and development agreements
Experience with international contracts and compliance requirements
Skills and Competencies
Strong analytical and problem-solving abilities
Excellent time management and ability to handle multiple priorities
Proactive approach to identifying and resolving potential issues
Strong interpersonal skills and ability to work with various stakeholders
Detail-oriented with high accuracy in document preparation
Ability to work independently and as part of a team
Physical and Mental Requirements
Ability to function in high-pressure situations.
Manual dexterity to operate a computer.
Correctable vision and hearing.
Excellent interpersonal skills.
Clear, easy to understand oral communication ability.
Ability to life 50 pounds occasionally for the purpose of moving equipment on and off shelves.
Ability to stand and walk for long periods.
Ability to sit for long periods.
Capability to read, write, and understand English.
Skilled in the use of computer and office equipment.
Proficient in activities requiring manual dexterity of both hands.
Travel domestically and/or internationally based on business need.
Primarily an onsite position.
Benefits
Dental insurance
Health insurance
Life insurance
Vision insurance
Comment postuler :
To apply for this position, click HERE.
Applicants must be located in Las Vegas, NV. Applicants must be legally authorized to work in the United States at the time of hire. We are not able to provide visa sponsorship for this role.
We are an equal opportunity employer and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other legally protected status.
Cette description de poste n'est pas destinée à être exhaustive et l'employé effectuera également d'autres tâches raisonnablement connexes assignées par le superviseur immédiat et d'autres cadres, selon les besoins. Imagine Exhibitions Inc. se réserve le droit de réviser ou de modifier les tâches selon les besoins. Cette description de poste ne constitue pas un contrat de travail écrit ou implicite.